Strategic marketing : (Record no. 21907)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00479nam a22001577a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788130912691 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Shajahan, S. |
| 245 ## - TITLE STATEMENT | |
| Title | Strategic marketing : |
| Sub Title | text and cases : the Indian perspective / |
| Statement of responsibility, etc | S. Shajahan |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Viva Books Pvt. Ltd., |
| Year of publication | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xi, 575 pages : |
| Other physical details | illustrations ; |
| Dimensions | 25 cm. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Strategic |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/06/2022 | Atlantic Publishers | 595.00 | 16-07-2022 | 658.8 SHA | 46430 | 09/06/2022 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/06/2022 | Atlantic Publishers | 595.00 | 16-07-2022 | 658.8 SHA | 46431 | 09/06/2022 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 09/06/2022 | Atlantic Publishers | 595.00 | 16-07-2022 | 658.8 SHA | 46432 | 09/06/2022 | Books |
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