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Customer relationship management : (Record no. 21872)

000 -LEADER
fixed length control field 01513nam a22002057a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781138498259
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780367376253
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.812
Item number BUT
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Buttle, Francis;
245 ## - TITLE STATEMENT
Title Customer relationship management :
Sub Title concepts and technologies /
Statement of responsibility, etc Francis Buttle and Stan Maklan.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication New York :
Name of publisher Routledge, Taylor & Francis Group,
Year of publication 2022.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxiii, 444 pages :
Other physical details illustraties ;
Dimensions 25 cm.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Section A: Understanding Customer Relationships. 1. Introduction to CRM. 2. Understanding Relationships. 3. Managing the Customer Journey: Customer Acquisition. 4. Managing the Customer Journey: Customer Retention and Development. Section B: Strategic CRM. 5. Customer Portfolio Management. 6. Managing Customer-Experienced Value. 7. Managing customer experience. Section C: Operational CRM. 8. Marketing Automation. 9. Sales force automation. 10. Service Automation. Section D: Analytical CRM. 11. Developing and Managing Customer-Related Databases. 12. Using Customer-Related Data. Section E: Realizing the Benefits of CRM. 13. Planning to Succeed. 14. Implementing CRM. Section F: Looking to the Future. 15. The Future
520 ## - SUMMARY, ETC.
Summary, etc This is a much-anticipated update of the bestselling Customer Relationship Management, including substantial revisions to bring its coverage up to date with the very latest in CRM practice.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Customer relations
General subdivision Management.
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Maklan, Stan
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/30/2022 Atlantic Publishers 695.00 2022-07-16 658.812 BUT 46328 08/30/2022 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/30/2022 Atlantic Publishers 695.00 2022-07-16 658.812 BUT 46327 08/30/2022 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/30/2022 Atlantic Publishers 695.00 2022-07-16 658.812 BUT 46329 08/30/2022 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 11/21/2022 Shah Book House 695.00   658.812 BUT 46735 11/21/2022 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 11/21/2022 Shah Book House 695.00   658.812 BUT 46736 11/21/2022 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 11/21/2022 Shah Book House 695.00   658.812 BUT 46737 11/21/2022 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 11/21/2022 Shah Book House 695.00   658.812 BUT 46738 11/21/2022 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 11/21/2022 Shah Book House 695.00   658.812 BUT 46739 11/21/2022 Books