Customer relationship management : (Record no. 21872)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01513nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781138498259 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9780367376253 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.812 |
| Item number | BUT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Buttle, Francis; |
| 245 ## - TITLE STATEMENT | |
| Title | Customer relationship management : |
| Sub Title | concepts and technologies / |
| Statement of responsibility, etc | Francis Buttle and Stan Maklan. |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New York : |
| Name of publisher | Routledge, Taylor & Francis Group, |
| Year of publication | 2022. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 444 pages : |
| Other physical details | illustraties ; |
| Dimensions | 25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Section A: Understanding Customer Relationships. 1. Introduction to CRM. 2. Understanding Relationships. 3. Managing the Customer Journey: Customer Acquisition. 4. Managing the Customer Journey: Customer Retention and Development. Section B: Strategic CRM. 5. Customer Portfolio Management. 6. Managing Customer-Experienced Value. 7. Managing customer experience. Section C: Operational CRM. 8. Marketing Automation. 9. Sales force automation. 10. Service Automation. Section D: Analytical CRM. 11. Developing and Managing Customer-Related Databases. 12. Using Customer-Related Data. Section E: Realizing the Benefits of CRM. 13. Planning to Succeed. 14. Implementing CRM. Section F: Looking to the Future. 15. The Future |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This is a much-anticipated update of the bestselling Customer Relationship Management, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Customer relations |
| General subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Maklan, Stan |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-08-30 | Atlantic Publishers | 695.00 | 2022-07-16 | 658.812 BUT | 46328 | 2022-08-30 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-08-30 | Atlantic Publishers | 695.00 | 2022-07-16 | 658.812 BUT | 46327 | 2022-08-30 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-08-30 | Atlantic Publishers | 695.00 | 2022-07-16 | 658.812 BUT | 46329 | 2022-08-30 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-11-21 | Shah Book House | 695.00 | 658.812 BUT | 46735 | 2022-11-21 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-11-21 | Shah Book House | 695.00 | 658.812 BUT | 46736 | 2022-11-21 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-11-21 | Shah Book House | 695.00 | 658.812 BUT | 46737 | 2022-11-21 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-11-21 | Shah Book House | 695.00 | 658.812 BUT | 46738 | 2022-11-21 | Books | ||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-11-21 | Shah Book House | 695.00 | 658.812 BUT | 46739 | 2022-11-21 | Books |