Building strong brands / (Record no. 21864)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01385nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781849830409 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.827 |
| Item number | AAK |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Aaker, David A. |
| Dates associated with a name | 1938- |
| 245 ## - TITLE STATEMENT | |
| Title | Building strong brands / |
| Statement of responsibility, etc | David A. Aaker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | London: |
| Name of publisher | Pocket Books, |
| Year of publication | 2010. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | ix, 380 pages : |
| Other physical details | illustrations ; |
| Dimensions | 20 cm. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | 1. What is a Strong Brand?<br/>2. The Saturn Story<br/>3. The Brand Identity System<br/>4. Organizational Associations<br/>5. Brand Personality<br/>6. Identity Implementation<br/>7. Brand Strategies Over Time<br/>8. Managing Brand Systems<br/>9. Leveraging the Brand<br/>10. Measuring Brand Equity Across Products & Markets<br/>11. Organizing for Brand Building. As industries turn increasingly hostile, it is clear that strong brand-building skills are needed to survive and prosper. In David Aaker's book, Managing Brand Equity, managers discovered the value of a brand as a strategic asset and a company's primary source of competitve advantage. Now, in this compelling new work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| General subdivision | Management . |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Brand name products |
| Form subdivision | Valuation |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Intangible property |
| Form subdivision | Valuation |
| General subdivision | Management |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-08-26 | Atlantic Publishers | 599.00 | 2022-07-16 | 658.827 AAK | 46317 | 2022-08-26 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-08-26 | Atlantic Publishers | 599.00 | 2022-07-16 | 658.827 AAK | 46318 | 2022-08-26 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 2022-08-26 | Atlantic Publishers | 599.00 | 2022-07-16 | 658.827 AAK | 46319 | 2022-08-26 | Books |