Advertising and promotion : (Record no. 21860)

MARC details
000 -LEADER
fixed length control field 01502cam a22002418i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9789354600807
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 659.1
Item number BEL
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Belch, George E.
Dates associated with a name 1951-
245 10 - TITLE STATEMENT
Title Advertising and promotion :
Sub Title an integrated marketing communications perspective /
Statement of responsibility, etc George E Belch, Michael A Belch, & Keyoor Purani.
250 ## - EDITION STATEMENT
Edition statement 12th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Chennai:
Name of publisher McGraw-Hill Education,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxi, 740 pages :
Other physical details color illustrations ;
Dimensions 29 cm.
500 ## - GENERAL NOTE
General note Revised edition of the authors' Advertising and promotion, [2018]
500 ## - GENERAL NOTE
General note Includes index.
520 ## - SUMMARY, ETC.
Summary, etc THE CHANGING WORLD OF ADVERTISING AND PROMOTION Nearly everyone in the modern world is influenced to some degree by advertising and other forms of promotion. Organizations in both the private and public sectors have learned that the ability to communicate effectively and efficiently with their target audiences is critical to their success. Advertising and other types of promotional messages are used to sell products and services as well as to promote causes, market political candidates, and deal with societal problems such as alcohol and drug abuse. Consumers are finding it increasingly difficult to avoid the efforts of marketers, who are constantly searching for new ways to communicate with them.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Advertising.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Sales promotion.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Communication in marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Belch, Michael A.
700 1# - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Purani, Keyoor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/04/2022 Shah Book House 995.00 24-12-2021 659.1 BEL 45867 01/04/2022 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/04/2022 Shah Book House 995.00 24-12-2021 659.1 BEL 45868 01/04/2022 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/26/2022 Atlantic Publishers 1050.00 2022-07-16 659.1 BEL 46313 08/26/2022 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/26/2022 Atlantic Publishers 1050.00 2022-07-16 659.1 BEL 46312 08/26/2022 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 08/26/2022 Atlantic Publishers 1050.00 2022-07-16 659.1 BEL 46311 08/26/2022 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/02/2024 Laxmi Book Distributors 1130.00 28-11-2024 659.1 BEL 49101 12/02/2024 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/02/2024 Laxmi Book Distributors 1130.00 28-11-2024 659.1 BEL 49102 12/02/2024 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/02/2024 Laxmi Book Distributors 1130.00 28-11-2024 659.1 BEL 49103 12/02/2024 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/02/2024 Laxmi Book Distributors 1130.00 28-11-2024 659.1 BEL 49104 12/02/2024 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 12/02/2024 Laxmi Book Distributors 1130.00 28-11-2024 659.1 BEL 49105 12/02/2024 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/21/2025 Laxmi Book Distributors 1130.00 17-01-2025 659.1 BEL 49319 01/21/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/21/2025 Laxmi Book Distributors 1130.00 17-01-2025 659.1 BEL 49320 01/21/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/21/2025 Laxmi Book Distributors 1130.00 17-01-2025 659.1 BEL 49321 01/21/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/21/2025 Laxmi Book Distributors 1130.00 17-01-2025 659.1 BEL 49322 01/21/2025 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/21/2025 Laxmi Book Distributors 1130.00 17-01-2025 659.1 BEL 49323 01/21/2025 Books

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