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Brandvantage : (Record no. 21806)

000 -LEADER
fixed length control field 00641nam a22001697a 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9780670095315
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8270954
Item number BHA
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Bhandari, Trupti
245 ## - TITLE STATEMENT
Title Brandvantage :
Sub Title a 12-week master plan for brand leadership and beyond /
Statement of responsibility, etc Trupti Bhandari, Arvind Bhandari.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Gurugram, Haryana, India :
Name of publisher Penguin Business, an imprint of Penguin Random House,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 257 pages :
Other physical details illustrations (black and white) ;
Dimensions 23 cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Brand name product
General subdivision Management.
Geographic subdivision India
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Product management
Geographic subdivision India.
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Leadership
Geographic subdivision India.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Permanent Location Current Location Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 05/17/2022 Overseas Press India 599.00 23-04-2022 658.8270954 BHA 46219 05/17/2022 Books