The definitive book of branding / (Record no. 21763)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02044cam a2200193 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9788132117735 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8'27 |
| Item number | THE |
| 245 04 - TITLE STATEMENT | |
| Title | The definitive book of branding / |
| Statement of responsibility, etc | edited by Kartikeya Kompella. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi, India : |
| Name of publisher | Sage, Response Business Books, |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xx, 408 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Cover; Contents; Foreword; Preface; Section 1: Building Blocks; 1 --<br/>The Essence of Positioning; 2 --<br/>Creating Meaningful Brands: How Brands Evolve from Labels on Products to Icons of Meaning; Section 2: From Niche to Mainstream; 3 --<br/>The Power of Words and Stories; 4 --<br/>All Together Now: The New andVital Strategy of "Community"; 5 --<br/>What It Really Means to Be a Challenger in Today's World; 6 --<br/>Building Brand Authenticity; 7 --<br/>The Most Important Brand Question: How Does It Make Them Feel?; 8 --<br/>Brands and Innovation; 9 --<br/>Branding with a Cause; Section 3: Branding beyond Marketing. 10 --<br/>Living the Brand11 --<br/>Employer Brand Management; 12 --<br/>Global Branding: Strategy, Creativity, and Leadership; 13 --<br/>Brand Valuation: Identifying and Measuringthe Economic Value Creation of Brands; Section 4: Together We Stand; 14 --<br/>Co-branding; 15 --<br/>The Guide to Co-creation; Section 5: Building Brands on Belief; 16 --<br/>What Chatterjee Said: Designing Brands from the Inside Out; 17 --<br/>Passion Brands: The Extraordinary Power of Brand Belief; 18 --<br/>Lovemarks in the Age of Now; About the Editor and Contributors; Index. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | With the growing body of knowledge on branding, there are now more facets of branding that brand custodians need to know than ever before. A unique compilation of branding experts, The Definitive Book of Branding addresses the needs of branding professionals across the world. The book walks the reader through the. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Branding (Marketing) |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Globalization |
| General subdivision | Economic aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Kompella, Kartikeya, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/25/2022 | Shah Book House | 1395.00 | 26.03.2022 | 658.8'27 THE | 46187 | 04/25/2022 | Books |
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