Marketing : (Record no. 21664)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01333nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781526494573 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MAS |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Masterson, Rosalind |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing : |
| Sub Title | an introduction / |
| Statement of responsibility, etc | Rosalind Masterson, Nichola Phillips et David Pickton. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | SAGE, |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiii, 539 pages : |
| Other physical details | illustrations (black and white, and colour) ; |
| Dimensions | 25 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | PART ONE: THIS IS MARKETING<br/>Chapter 1: Marketing Today<br/>Chapter 2: The Marketing Environment<br/>PART TWO: MAKING SENSE OF MARKETS<br/>Chapter 3: Buyer Behaviour<br/>Chapter 4: Market Segmentation, Targeting and Positioning<br/>Chapter 5: Marketing Research<br/>PART THREE: THE MARKETING MIX<br/>Chapter 6: Product<br/>Chapter 7: Service Products<br/>Chapter 8: Promotion (Marketing Communications)<br/>Chapter 9: Place<br/>Chapter 10: Price<br/>PART FOUR: MANAGING MARKETING<br/>Chapter 11: Building Brands: Using the Marketing Mix<br/>Chapter 12: Marketing Planning |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | This highly accessible fifth edition continues to open windows to the world of marketing, with cases that are vibrant and engaged, links that allow students to explore topics in more detail and content to encourage them to relate theory to practice. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Philips, Nicholas |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Pickton, David |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/16/2022 | Shah Book House | 0.00 | 26.03.2022 | 658.8 MAS | 46145 | 04/16/2022 | Books |
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