Marketing management : (Record no. 21662)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01906nam a22002057a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259097201 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | MUL |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Mullins, John W. ; |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing management : |
| Sub Title | a strategic decision-making approach / |
| Statement of responsibility, etc | John W. Mullins, Orville C. Walker |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | McGraw-Hill, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxi, 551 pages : |
| Other physical details | illustrations ; |
| Dimensions | 26 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | McGraw-Hill/Irwin series in marketing. |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Sect. 1. The role of marketing in developing successful business strategies --<br/>1. The marketing management process --<br/>2. The marketing implications of corporate and business strategies --<br/>Sect. 2. Market opportunity analysis --<br/>3. Environmental analysis : tools to identify attractive markets --<br/>4. Industry analysis and competitive advantage --<br/>5. Understanding consumer buying behavior --<br/>6. Understanding organizational markets and buying behavior --<br/>7. Measuring market opportunities : forecasting and market research --<br/>8. Market segmentation and target marketing --<br/>9. Differentiation and positioning --<br/>Sect. 3. Developing strategic marketing programs --<br/>10. Business strategies : a foundation for marketing program decisions --<br/>11. Product decisions --<br/>12. Pricing decisions --<br/>13. Distribution channel decisions --<br/>14. Integrated promotion decisions --<br/>Sect. 4. Strategic marketing programs for selected situations --<br/>15. Marketing strategies for the new economy --<br/>16. Strategies for new and growing markets --<br/>17. Strategic choices for mature and declining markets --<br/>Sect. 5. Implementing and controlling marketing programs --<br/>18. Organizing and planning for effective implementation --<br/>19. Measuring and delivering marketing performance. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Gestion. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Walker, Orville C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/13/2022 | Shah Book House | 26.03.2022 | 658.8 MUL | 46143 | 04/13/2022 | Books |
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