Marketing metrics : (Record no. 21660)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02544nam a22002297a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789332578050 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | BEN |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Bendle, Neil T. |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing metrics : |
| Sub Title | the definitive guide to measuring marketing performance / |
| Statement of responsibility, etc | Neil T. Bendle, Paul W. Farris, Phillip E. Pfeifer and David J. Reibstein. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Pearson Education, Inc., |
| Year of publication | 2016. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xv, 414 pages : |
| Other physical details | illustrations ; |
| Dimensions | 24 cm |
| 505 ## - FORMATTED CONTENTS NOTE | |
| Formatted contents note | Introduction --<br/>Share of hearts, minds, and markets --<br/>Margins and profits --<br/>Product and portfolio management --<br/>Customer profitability --<br/>Sales force and channel management --<br/>Pricing strategy --<br/>Promotion --<br/>Advertising media and web metrics --<br/>Marketing and finance --<br/>The marketing metrics X-ray --<br/>System of metrics. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc | It is essential for marketers and their business colleagues to receive a return on every marketing investment that is made. This widely-praised reference has established itself as the definitive guide to choosing the right metrics and using them effectively. The 50+ metrics provided in this reference will help readers prove the business value and efficacy of their efforts. Fully updated to reflect the latest techniques, insights, and research, as well as the importance of digital marketing and social media, Marketing Metrics, Second Editionexplains the applications, tradeoffs, and nuances of each metric, and shows exactly how to gain actionable information from the data. For clarity and simplicity, it avoids advanced math: all calculations can be performed by hand, or with basic spreadsheet techniques. This edition covers a wide spectrum of marketing and measurement issues, including: customer perceptions, market share, competitive analysis, margins and profits, product and portfolio management, customer profitability, sales force and channel management, pricing strategy, promotion, advertising media, web metrics, and much more. It also demonstrates how to use marketing metrics as an "X-ray" to discover leading indicators, and identify crucial new opportunities and challenges. Also included is an entirely new chapter on the systems of metrics that can be used to assess the overall performance of the firm and how marketing initiatives help or hinder. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing research. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| General subdivision | Mathematical models. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Farris, Paul W. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Pfeifer, Phillip E. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Reibstein, David J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 04/13/2022 | Shah Book House | 550.00 | 26.03.2022 | 658.83 BEN | 46214 | 04/13/2022 | Books |