| 000 -LEADER |
|---|
| fixed length control field |
02676nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789390395491 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
KAG |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kagan, Jeremy |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Digital marketing : |
| Sub Title |
strategy & tactics / |
| Statement of responsibility, etc |
Jeremy Kagan and Siddharth Shekhar Singh |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi : |
| Name of publisher |
Wiley India Pvt. Ltd., |
| Year of publication |
2020. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxi, 299 pages : |
| Other physical details |
color illustrations ; |
| Dimensions |
25 cm. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Chapter 1 — Digital Marketing and the 4 P’s<br/>Digital Is Different<br/>Marketing’s 4 P’s Revisited<br/><br/> <br/>Chapter 2 — Search Marketing: Search Engine Optimization<br/>Search Marketing<br/>Search Engine Optimization<br/>Chapter 3 — Search Marketing: Search Advertising (PPC)<br/>Paid Search: Google and Everyone Else<br/>The Economics of Search Engine Advertising<br/>Beyond Search: Additional Google Ads<br/>The Future of Search: Mobile and Local<br/>Chapter 4 — Email Marketing<br/>Email Effectiveness or Why We Still Love Email<br/>Email Strategies and Execution<br/><br/>Measuring Success<br/>Chapter 5 — Display Advertising: The Basics<br/>The Evolution of Display Advertising<br/>Display Measurement<br/><br/>How Display Works<br/>Digital Display Options<br/>Getting the Most Out of Display Creative<br/>Chapter 6 — Display Advertising: Advanced Topics and Trends<br/>Creative Trends in Display<br/>Challenges in Display<br/><br/>Trends in Ad Optimization: The Digital Difference<br/>Chapter 7 — Social Media: Communities and Targeting Advertising<br/>The Power of Communities<br/>Marketing in Social Media<br/>Which Network Is the Right Network?<br/>Chapter 8 — Social Media: Content Marketing, Influence, and Amplification<br/>Content Marketing: Amplifying UGC<br/>Content Marketing: Attracting and Retaining Customers<br/>Influencer Marketing: Leveraging Trust and Engagement<br/>Chapter 9 — Mobile and Its Impact<br/>The Evolution of Mobile<br/>Mobile as a Marketing Channel<br/>Channel Differences between Mobile and Desktop<br/>Marketing Your Mobile Application<br/>Chapter 10 — E-Commerce and Shopping: Product Listing Ads<br/>The Growth of E-commerce<br/>Online Advertising and E-commerce<br/>E-commerce and the Moment of Truth<br/>Full Circle: Guide Stores and the Return of the Storefront<br/>Online Retail in India<br/>Chapter 11 — Evolving Business Models<br/>Revenge of the Niches: Selling Fewer “Hits” and Many More Misses<br/>The Evolution of Next Generation Business Models<br/>Change Is the Only Constant; Business Models in Flux<br/>Chapter 12 — Emerging Channels and Opportunities<br/>Getting Up Close and Personal<br/>Gaming Gets Serious<br/>Voice, Visual Assistants, and Beyond<br/>Wearables, Cars, and Homes<br/>Marketing in the Face of Change |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Digital marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Internet marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Singh, Siddharth Shekhar |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
