Marketing analytics / (Record no. 21574)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00528nam a22001817a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9789354242779 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.83 |
| Item number | GUP |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Gupta, Seema |
| 245 ## - TITLE STATEMENT | |
| Title | Marketing analytics / |
| Statement of responsibility, etc | Seema Gupta, Avadhoot Jather |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Wiley India Pvt. Ltd. , |
| Year of publication | 2021. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxiii, 374 pages : |
| Other physical details | color illustrations ; |
| Dimensions | 24 cm. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | Wiley analytics series for Management |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Machine learning |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jather, Avadhoot |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Source of acquisition | Cost, normal purchase price | Bill Date | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/21/2022 | Atlantic Publishers | 849.00 | 25.01.2022 | 658.83 GUP | 45884 | 02/21/2022 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 02/22/2023 | Professional Book Services | 897.00 | 29-12-2022 | 658.83 GUP | 46940 | 02/22/2023 | Books |