| 000 -LEADER |
|---|
| fixed length control field |
02100cam a22001938i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789353887681 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.872 |
| Item number |
KUM |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Kumar, Dinesh |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing in the digital age / |
| Statement of responsibility, etc |
Dinesh Kumar. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
New Delhi, India ; |
| Name of publisher |
Thousand Oaks, California : SAGE Texts, |
| Year of publication |
[2021] |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxx,342 pages ; |
| Other physical details |
ill; |
| Dimensions |
28cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 505 0# - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
Traditional and Digital Marketing -- Creating Digital Value -- Customer Relationship Management and Digital Tools -- Online Consumer Behaviour -- Social Media and Marketing -- Brand Building in the Digital Age -- Digital Marketing Strategy -- Digital Marketing Tools and Technologies -- Trends in Digital Marketing. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This textbook describes how digital methods can enhance marketing experience going beyond cliched metrics of likes and shares in digital marketing strategies. Marketing in the Digital Age takes the view that the path to the future must integrate both marketing and digital knowhow and exemplifies how digital marketing is more than just spreading the message using digital tools. A path-breaking textbook for students who wish to understand marketing in a rapidly changing environment, this book offers a fresh approach towards all the core areas of marketing, including segmentation, product development, promotion, pricing, going to the market and relationship building. Key Features: Offers conceptual clarity and refreshing treatment of use of digital tools in marketing; Encourages the readers to adopt a critical approach to standard aspects of marketing and traditional notions of use of the digital in businesses; Each chapter comes with a plethora of exhibits and case studies, from India and abroad Rich pedagogical features to aid teaching-learning in the classroom - learning objectives, chapter-end summary, glossary terms, concept-review and critical thinking questions, ideas for projects and group assignments, and much more"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Internet marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
