The YouTube formula : (Record no. 21478)

MARC details
000 -LEADER
fixed length control field 02359cam a22002178i 4500
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
ISBN 9781119716020
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 384.38
Item number EVE
100 1# - MAIN ENTRY--AUTHOR NAME
Author name Eves, Derral,
245 14 - TITLE STATEMENT
Title The YouTube formula :
Sub Title how anyone can unlock the algorithm to drive views, build an audience, and grow revenue /
Statement of responsibility, etc Derral Eves.
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Hoboken, New Jersey :
Name of publisher John Wiley & Sons, Inc.,
Year of publication 2021.
300 ## - PHYSICAL DESCRIPTION
Number of Pages xxxi, 320 pages :
Other physical details illustrations ;
Dimensions 24 cm.
500 ## - GENERAL NOTE
General note Includes index.
505 ## - FORMATTED CONTENTS NOTE
Formatted contents note Introduction --<br/>The platform. Try, fail, analyze, adjust: a YouTube history lesson ; The YouTube ecosystem ; The YouTube AI: a deep learning machine ; The algorithm breakdown --<br/>The opportunity. Why most YouTube channels fail to succeed ; Make money partnering with YouTube ; Use your influence to generate big money ; The real power of your influence: making a difference ; How businesses extend their reach and drive revenue --<br/>The YouTube formula. The data-driven, human-centered formula ; Identify your audience ; Recon and research ; Content is king ; Feedback is queen ; Title and thumbnail: success starts with a click ; Engaging viewers' attention so they watch more ; Creating a YouTube content strategy ; Building a community around your content ; Optimizing, launching, and promoting your video ; Tweaking your content ; Try, fail, analyze, adjust: your YouTube success --<br/>Appendix: Free YouTube formula bonus companion course.
520 ## - SUMMARY, ETC.
Summary, etc "This book will provide everything a YouTube creator needs to optimize their content strategy, including in-depth, applicable strategies for how to launch a channel, drive massive view and subscriber growth, build a brand and increase engagement, improve searchability, and drive commerce through YouTube. This book will explain things about YouTube's algorithms that haven't been taught in any other book about the platform, and it will be done in an easy-to-follow format. It will have case studies and real answers from creators and businesses who are getting the results that every YouTube creator wants. It will take readers through the successful content creation process and how to follow-through and follow-up for best results"--
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Webcasting.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Internet videos
General subdivision Economic aspects.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Entrepreneurship.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Success in business.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Source of acquisition Cost, normal purchase price Bill Date Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library S Campus 01/05/2022 Shah Book House 2350.00 29-12-2021 384.38 EVE 45864 01/05/2022 Books

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