| 000 -LEADER |
|---|
| fixed length control field |
01789nam a22001937a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9780670921607 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.11 |
| Item number |
RIE |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Ries, Eric |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
The lean startup : |
| Sub Title |
how constant innovation creates radically successful businesses / |
| Statement of responsibility, etc |
Eric Ries |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London ; New York : |
| Name of publisher |
Portfolio Penguin, |
| Year of publication |
2011. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
320 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
pt. 1. Vision. Start ; Define ; Learn ; Experiment --<br/>pt. 2. Steer. Leap ; Test ; Measure ; Pivot (or Persevere) --<br/>pt. 3. Accelerate. Batch ; Grow ; Adapt ; Innovate --<br/>Epilogue : waste not --<br/>Join the movement. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
Most startups are built to fail. But those failures, according to entrepreneur Eric Ries, are preventable. Startups don't fail because of bad execution, or missed deadlines, or blown budgets. They fail because they are building something nobody wants. Whether they arise from someone's garage or are created within a mature Fortune 500 organization, new ventures, by definition, are designed to create new products or services under conditions of extreme uncertainly. Their primary mission is to find out what customers ultimately will buy. One of the central premises of The Lean Startup movement is what Ries calls "validated learning" about the customer. It is a way of getting continuous feedback from customers so that the company can shift directions or alter its plans inch by inch, minute by minute. Rather than creating an elaborate business plan and a product-centric approach, Lean Startup prizes testing your vision continuously with your customers and making constant adjustments. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
New business enterprises. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Consumers' preferences. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Organizational effectiveness. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
