| 000 -LEADER |
|---|
| fixed length control field |
03708cam a22002658i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
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| ISBN |
9781447290667 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781250069870 (hardback) |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.1420951 |
| Item number |
ERI |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Erisman, Porter. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Alibaba's world : |
| Sub Title |
how a remarkable Chinese company is changing the face of global business / |
| Statement of responsibility, etc |
Porter Erisman. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Name of publisher |
Pan Books, |
| Year of publication |
2016. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
x, 242 pages ; |
| Dimensions |
25 cm |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Includes index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"In September 2014, a Chinese company that most Americans had never heard of held the largest IPO in history - bigger than Google, Facebook and Twitter combined. Alibaba, now the world's largest e-commerce company, mostly escaped Western notice for over ten years, while building a customer base more than twice the size of Amazon's, and handling the bulk of e-commerce transactions in China. How did it happen? And what was it like to be along for such a revolutionary ride? In Alibaba's World, author Porter Erisman, one of Alibaba's first Western employees and its head of international marketing from 2000 to 2008, shows how Jack Ma, a Chinese schoolteacher who twice failed his college entrance exams, rose from obscurity to found Alibaba and lead it from struggling startup to the world's most dominant e-commerce player. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the unpredictable Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"-- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"What is as powerful as Google, more popular than Facebook, and more economically disruptive than Amazon and eBay combined? Alibaba operates the world's biggest online shopping mall, with 600 million registered users (Amazon has roughly 200 million). It executes about 80% of China's e-commerce transactions and generates nearly 70% of all packages in China, making up close to 2% of China's GDP. And its marketplaces include another 60 million small and medium-size business users spread over 200 countries. This Chinese company is poised to make its global debut with an IPO that could be the largest in history. But what is Alibaba? How does it work? And why should we be paying attention? Porter Erisman shows how Jack Ma, a charismatic Chinese schoolteacher, rose from obscurity to revolutionize commerce in China, and now the world. He shares stories of weathering the dotcom crash, facing down eBay and Google, negotiating with the Web-phobic Chinese government, and enduring the misguided advice of foreign experts, all to build the behemoth that's poised to sweep the ecommerce world today. And he analyzes Alibaba's role as a harbinger of the new global business landscape--with its focus on the East rather than the West, emerging markets over developed ones, and the nimble entrepreneur over the industry titan. As we face this near future, the story of Alibaba--and its inevitable descendants--is both essential and instructive"-- |
| 600 10 - SUBJECT ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Ma, Yun, |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Electronic commerce |
| Geographic subdivision |
China. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Internet marketing |
| Geographic subdivision |
China. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Business and Commerce |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
E-Commerce |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Electronic Commerce |
| 856 42 - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
http://www.netread.com/jcusers2/bk1388/870/9781250069870/image/lgcover.9781250069870.jpg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
