| 000 -LEADER |
|---|
| fixed length control field |
01086nam a2200205 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9781472980014 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.827 |
| Item number |
IND |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Ind, Nicholas |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Co-creating brands : |
| Sub Title |
Brand management from a co-creative perspective / |
| Statement of responsibility, etc |
Nicholas Ind & Holger J. Schmidt. |
| 246 ## - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
Brand management from a co-creative perspective |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London : |
| Name of publisher |
Bloomsbury Business, |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xiii, 322 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
24 cm |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Formatted contents note |
A short history of brands and their management --<br/>The era of co-creation --<br/>Why individuals and organisations co-create --<br/>Organising for co-creation --<br/>The co-creative brand management system --<br/>Generating and understanding brand-related insights --<br/>Defining and adjusting brand strategy --<br/>Co-creating brand equity --<br/>Co-creation in different contexts --<br/>The practice of co-creation. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Brand name products |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Branding (Marketing) |
| General subdivision |
Management. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Customer relations |
| General subdivision |
Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Schmidt, Holger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
