| 000 -LEADER |
|---|
| fixed length control field |
00568nam a2200193 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131533642 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
CZI |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Czinkota, Michael R. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing / |
| Statement of responsibility, etc |
Michael R. Czinkota, Ilkka A. Ronkainen. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
10th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
London: |
| Name of publisher |
Fort Worth : Dryden Press, |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxxv,677 p. |
| Other physical details |
illustrations. |
| 440 ## - SERIES STATEMENT/ADDED ENTRY--TITLE |
|---|
| Title |
Dryden Press series in marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Export marketing. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Internationale marketing |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Ronkainen, Ilkka A. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
