| 000 -LEADER |
|---|
| fixed length control field |
00516nam a2200169 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9788131753842 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
381.0954 |
| Item number |
GOP |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Gopala Krishna, C. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Rural marketing : |
| Sub Title |
text and cases / |
| Statement of responsibility, etc |
C. Gopala Krishna, Lalitha Ramakrishnan |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2nd ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chennai : |
| Name of publisher |
Pearson India Education Service, |
| Year of publication |
2011 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
online resource: |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Rural marketing |
| Geographic subdivision |
India |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Ramakrishnan, Lalitha |
| 856 ## - ELECTRONIC LOCATION AND ACCESS |
|---|
| Uniform Resource Identifier |
www.elibrary.in.pearson.com |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
e-Books |
