Advertising and Integrated marketing communications / (Record no. 20560)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00485nam a22001457a 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 9781259026058 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| Item number | SHA |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Shah, Kruti |
| 245 ## - TITLE STATEMENT | |
| Title | Advertising and Integrated marketing communications / |
| Statement of responsibility, etc | Kruti Shah |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi: |
| Name of publisher | McGraw-Hill Publications |
| Year of publication | 2014. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | Online Resource |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Advertising. |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | http://www.expresslibrary.mheducation.com/product/advertising-integrated-marketing-communications |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | e-Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Source of acquisition | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/23/2020 | McGraw-Hill Publications | 659.1 SHA | EB02 | 11/23/2020 | e-Books |
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