| 000 -LEADER |
|---|
| fixed length control field |
02271cam a2200289 i 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9789353160777 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| ISBN |
9353160774 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| Item number |
ZEI |
| 100 1# - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Zeithaml, Valarie A., |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Services Marketing : |
| Sub Title |
integrating customer focus across the firm / |
| Statement of responsibility, etc |
Valarie A. Zeithaml, Mary Jo Bitner, Dwayne D. Gremler, Ajay Pandit |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Seventh edition. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Chennai : |
| Name of publisher |
McGraw Hill Education India Pvt. Ltd., |
| Year of publication |
2019. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xxxvi, 582 pages : |
| Other physical details |
illustrations ; |
| Dimensions |
27 cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc |
Includes bibliographical references and index. |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"Zeithaml's Services Marketing introduces readers to the vital role that services play in the economy and its future. Services dominate the advanced economies of the world, and virtually all companies view services as critical to retaining their customers. The seventh edition maintains a managerial focus by incorporating company examples and strategies for addressing issues in every chapter, emphasizing the knowledge needed to implement service strategies for competitive advantage across industries. New research references and examples in every chapter include increased coverage of new business model examples such as Airbnb, Uber, OpenTable, Mint/Intuit, and others, alongside greater emphasis on technology, digital and social marketing, Big Data, and data analytics as a service. View Table of Contents and Features below for more information"-- |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc |
"This text is for students and business people who recognize the vital role that services play in the economy and its future. The advanced economies of the world are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. Manufacturing and product-dominant companies that, in the past, have depended on their physical products for their livelihood now recognize that service provides one of their few sustainable competitive advantages"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Service industries |
| General subdivision |
Marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Customer services. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing. |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Marketing |
| 650 #7 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Multilevel. |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Bitner, Mary Jo, |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Gremler, Dwayne D., |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Pandit, Ajay |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
