| 000 -LEADER |
|---|
| fixed length control field |
00478nam a22001577a 4500 |
| 041 ## - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1 |
| Item number |
CHU.F |
| 100 ## - MAIN ENTRY--AUTHOR NAME |
|---|
| Author name |
Chunawalla, S.A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
Foundations of Advertising Theory & Practice / |
| Statement of responsibility, etc |
S.A. Chunawalla, K.C. Sethia. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
Fourth Revised, Enriched and Enlarged Edition: 1997 |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication |
Mumbai : |
| Name of publisher |
Himalaya Publishing House, |
| Year of publication |
1997. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Number of Pages |
xvi, 835 p. : |
| Other physical details |
ill. ; |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Subject |
Advertising |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Author 2/ Editor |
Sethia, K.C. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
