Marketing management / (Record no. 1689)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00504nam a2200169Ia 4500 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| ISBN | 8129711192 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 |
| Item number | KOT |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Kotler, Philip |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management / |
| Statement of responsibility, etc | Philip Kotler, Kevin Lane Keller. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | New Delhi : |
| Name of publisher | Prentice-Hall of India, |
| Year of publication | 2005. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xxix, 672 p. |
| Other physical details | color illustrations, facsimiles, portraits ; |
| Dimensions | 24cm |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc | Includes index |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Form subdivision | Management. |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Keller, Kevin Lane |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Permanent Location | Current Location | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 05/28/2008 | 1.1 | 658.8 KOT | 19880 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 09/25/2008 | 1.1 | 19891 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 11/10/2008 | 1.1 | 25051 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 10/24/2006 | 1.1 | 25565 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | 1.1 | 658.8 KOT | 019877 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 10/24/2006 | 1.1 | 658.8 KOT | 019878 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 10/24/2006 | 1.1 | 019879 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 10/24/2006 | 1.1 | 019883 | 06/08/2020 | Books | |||||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | S Campus | 11/03/2008 | 1.1 | 658.8 KOT | 019894 | 06/08/2020 | Books | |||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 11/10/2008 | 1.1 | 025052 | 06/08/2020 | Books |