Marketing management: cases and concepts / (Record no. 1440)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00520nam a2200169Ia 4500 |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | English |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.834 |
| Item number | DHO |
| 100 ## - MAIN ENTRY--AUTHOR NAME | |
| Author name | Dholakia, Nikhilesh |
| Dates associated with a name | 1947- |
| 245 #0 - TITLE STATEMENT | |
| Title | Marketing management: cases and concepts / |
| Statement of responsibility, etc | Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K. Jain |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication | Delhi |
| Name of publisher | Macmillan |
| Year of publication | 1978 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Number of Pages | xiv, 643p |
| Other physical details | ill; |
| Dimensions | 21cm |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Subject | Marketing |
| Form subdivision | Management |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Khurana, Rakesh |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Bhandari, Labdhi |
| 700 ## - ADDED ENTRY--PERSONAL NAME | |
| Author 2/ Editor | Jain, Abhinandan K. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Koha item type | Books |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Shelving location | Date acquired | Serial Enumeration / chronology | Full call number | Accession Number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | O U Campus | 06/06/2008 | 1.1 | 658.834 DHO | 10604 | 06/08/2020 | Books | ||||
| Dewey Decimal Classification | Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | O U Campus | 06/06/2008 | 1.1 | 658.834 DHO | 007136 | 06/08/2020 | Books | ||||
| Institute of Public Enterprise, Library | Institute of Public Enterprise, Library | 10/24/2006 | 1.1 | 007137 | 06/08/2020 | Books |
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