Marketing management: cases and concepts / (Record no. 1440)

MARC details
000 -LEADER
fixed length control field 00520nam a2200169Ia 4500
041 ## - LANGUAGE CODE
Language code of text/sound track or separate title English
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.834
Item number DHO
100 ## - MAIN ENTRY--AUTHOR NAME
Author name Dholakia, Nikhilesh
Dates associated with a name 1947-
245 #0 - TITLE STATEMENT
Title Marketing management: cases and concepts /
Statement of responsibility, etc Nikhilesh Dholakia, Rakesh Khurana, Labdhi Bhandari, Abhinandan K. Jain
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication Delhi
Name of publisher Macmillan
Year of publication 1978
300 ## - PHYSICAL DESCRIPTION
Number of Pages xiv, 643p
Other physical details ill;
Dimensions 21cm
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Subject Marketing
Form subdivision Management
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Khurana, Rakesh
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Bhandari, Labdhi
700 ## - ADDED ENTRY--PERSONAL NAME
Author 2/ Editor Jain, Abhinandan K.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Koha item type Books
Source of classification or shelving scheme Dewey Decimal Classification
Holdings
Withdrawn status Lost status Source of classification or shelving scheme Damaged status Not for loan Home library Current library Shelving location Date acquired Serial Enumeration / chronology Full call number Accession Number Price effective from Koha item type
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library O U Campus 06/06/2008 1.1 658.834 DHO 10604 06/08/2020 Books
    Dewey Decimal Classification     Institute of Public Enterprise, Library Institute of Public Enterprise, Library O U Campus 06/06/2008 1.1 658.834 DHO 007136 06/08/2020 Books
          Institute of Public Enterprise, Library Institute of Public Enterprise, Library   10/24/2006 1.1   007137 06/08/2020 Books

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