Marketing management : analysis, planning, and control /
Kotler, Philip.
Marketing management : analysis, planning, and control / Philip Kotler. - 5th, 4th, 3rd ed. - New Delhi : Prentice-Hall, 1984. 1983. - xxi, 792 p. : ill. ; 25 cm. xi, 722p.: ill; 22cm xi, 529p ill; 23cm - The Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
0876923546 0876920539
Marketing--Management.
658.8 / KOT
Marketing management : analysis, planning, and control / Philip Kotler. - 5th, 4th, 3rd ed. - New Delhi : Prentice-Hall, 1984. 1983. - xxi, 792 p. : ill. ; 25 cm. xi, 722p.: ill; 22cm xi, 529p ill; 23cm - The Prentice-Hall series in marketing .
Includes bibliographical references and indexes.
0876923546 0876920539
Marketing--Management.
658.8 / KOT
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