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Consumer Behavior /

Schiffman, Leon G.

Consumer Behavior / Leon G Schiffman, Joseph Wisenblit, S. Ramesh Kumar - 11th ed. - Delhi : Pearson, 2016. - xxvii, 508 p. : ill. ;

Includes bibliographical reference and Index.

ISBN: 9789332555099

Subjects--Topical Terms:
Consumer behaviour

Dewey Class. No.: 658.834 / SCH

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