Global marketing management /
Keegan, Warren J.
Global marketing management / Warren J. Keegan, Green, Mark C. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxv, 643 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0130332712
Export marketing--Management.
Export marketing--Management--Case studies.
658.84 / KEE
Global marketing management / Warren J. Keegan, Green, Mark C. - 7th ed. - Upper Saddle River, N.J. : Prentice Hall, c2002. - xxv, 643 p. : ill. ; 27 cm.
Includes bibliographical references and index.
0130332712
Export marketing--Management.
Export marketing--Management--Case studies.
658.84 / KEE
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