Murphy, Herta A.
Effective Business Communication / Herta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas - 7th ed. - New Delhi : Tata MaGraw Hill Edu. Pvt. Ltd., 2009. - xx, 619 p. : ill. ; 23 cm
Part One: Background for Effective Business Communication Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication Part Two: Business Communication in Context Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context Part Three: Message Design Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages Part Four: Written Communication, Major Plans for Letters & Memos Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages Part Five: Written Communication, Reports Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals Part Six: Strategies For Oral Communication Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings Part Seven: The Job Application Process Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up
9780070187757
Business communication.
658.3 / MUR.E
Effective Business Communication / Herta A. Murphy, Herbert W. Hildebrandt, Jane P. Thomas - 7th ed. - New Delhi : Tata MaGraw Hill Edu. Pvt. Ltd., 2009. - xx, 619 p. : ill. ; 23 cm
Part One: Background for Effective Business Communication Chapter 1: Effective Communications in Business Chapter 2: The 7 C's of Effective Communication Part Two: Business Communication in Context Chapter 3: Business Communication and the Global Context Chapter 4: Business Communication and the Ethical Context Chapter 5: Business Communication and the Technology Context Part Three: Message Design Chapter 6: The Process of Preparing Effective Business Messages Chapter 7: The Appearance and Design of Business Messages Chapter 8: Good News and Neutral Messages Part Four: Written Communication, Major Plans for Letters & Memos Chapter 9: Bad News Messages Chapter 10: Persuasive Written Messages Part Five: Written Communication, Reports Chapter 11: Short Reports Chapter 12: Long (Formal) Reports Chapter 13: Proposals Part Six: Strategies For Oral Communication Chapter 14: Strategies for Successful Speaking and Successful Listening Chapter 15: Strategies for Successful Informative and Persuasive Speaking Chapter 16: Strategies for Successful Interpersonal Communication Chapter 17: Strategies for Successful Business and Group Meetings Part Seven: The Job Application Process Chapter 18: The Job Application Process--The Written Job Presentation Chapter 19: The Job Application Process--Interviews and Follow-up
9780070187757
Business communication.
658.3 / MUR.E