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Marketing Management : Indian Context, Global Perspective /

Ramaswamy, V. S.

Marketing Management : Indian Context, Global Perspective / V.S. Ramaswamy, S. Namakumari. - 4th ed. - New Delhi : Macmillan, 2009. - xlv, 788 pages : illustrations ; 28 cm

ISBN: 9780230637290

Subjects--Topical Terms:
Marketing--Management.--India.
Marketing--Management.
India.

Dewey Class. No.: 658.8 / RAM

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Marketing Management : Indian Context, Global Perspective /

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