Consumer Behaviour /
Schiffman, Leon G.
Consumer Behaviour / Leon G Schiffman; Leslie Lazar Kanuk - 9th - New Delhi : Prentice Hall of India, 2007. - xviii, 581 pages : illustrations ;
Includes Glossary and Cases.
Includes bibliographical reference and Index.
9788177589993
Consumer--behavior.
Motivation research--(Marketing)
658.834 / SCH.C
Consumer Behaviour / Leon G Schiffman; Leslie Lazar Kanuk - 9th - New Delhi : Prentice Hall of India, 2007. - xviii, 581 pages : illustrations ;
Includes Glossary and Cases.
Includes bibliographical reference and Index.
9788177589993
Consumer--behavior.
Motivation research--(Marketing)
658.834 / SCH.C
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