Retailization : brand survival in the age of retailer power /
Thomassen, Lars.
Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. - London ; Philadelphia : Kogan Page, 2006. - xviii, 221 p. : ill. ;
Includes bibliographical references (p. [199]-209) and index.
0749446897 9780749446895
Retail trade.
Brand name products.
658.8'7 / THO.R
Retailization : brand survival in the age of retailer power / Lars Thomassen, Keith Lincoln, & Anthony Aconis. - London ; Philadelphia : Kogan Page, 2006. - xviii, 221 p. : ill. ;
Includes bibliographical references (p. [199]-209) and index.
0749446897 9780749446895
Retail trade.
Brand name products.
658.8'7 / THO.R
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