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Handbook of marketing /

Handbook of marketing / edited by Barton Weitz and Robin Wensley. - London ; Thousand Oaks : SAGE, 2002. - xix, 582 p. : ill. ; 25 cm.

Includes bibliographical references and index.

ISBN: 9781412921206

Subjects--Topical Terms:
Marketing.

Dewey Class. No.: 658.8

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