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Services Marketing : text & cases /

Nargundkar, Rajendra

Services Marketing : text & cases / Rajendra Nargundkar. - 3rd ed. - New Delhi, India : Tata McGraw Hill Education, ©2010. - xix, 469 pages, 10 pages of plates : illustrations (some color) ; 25 cm

ISBN: 9780070682122

Subjects--Topical Terms:
Service industries--Marketing.--India
Service industries--Case studies.--India--Marketing

Dewey Class. No.: 658.8 / NAR

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Services Marketing : text & cases /

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