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Building customer loyalty perspectives and applications /

Le Magnus UNI

Building customer loyalty perspectives and applications / ed. by Shyam sunder Khabhammettu - Hyderabad : LE Univ, 2005. - viii;172 p. : illustrations(Graphs), 22 cm.

Includes Bibliographic References related and Index

Section I: Perspectives,
Section II: Applications

ISBN: 81-89333--12-7

Subjects--Topical Terms:
Customer Loyalty

Dewey Class. No.: 658.8 / KAM

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Building customer loyalty perspectives and applications /

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