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Understanding the Consumer /

Szmigin, Isabelle.

Understanding the Consumer / Isabelle Szmigin. - London ; Thousand Oaks : Sage Publications, 2003. - 202 p. : ill. ;

Includes bibliographical references (p. 188-197) and index.

ISBN: 8178293323 9788178293325

Subjects--Topical Terms:
Consumer behavior.

Dewey Class. No.: 658.8 / SZM.U

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