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Business market management : understanding creating and delivering value /

Anderson, James C.

Business market management : understanding creating and delivering value / James C. Anderson, James A. Narus - New Delhi Pearson 2003 - xv; 430 pages : 23 cm.

ISBN: 9788178088983

Subjects--Topical Terms:
Market management

Dewey Class. No.: 658.8 / AND

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Business market management : understanding creating and delivering value /

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