Dyché, jill.
The crm handbook : a business guide to customer relationship management / Jill Dyché. - Boston : Addison Wesley, c2002. - xxiv, 307 p. : ill. ; 24 cm. - Addison-Wesley information technology series .
Includes bibliographical references (p. 281-286) and index.
0201730626 (pbk. : recycled, acidfree paper)
Customer relations--Management.
658.812 / DYC
The crm handbook : a business guide to customer relationship management / Jill Dyché. - Boston : Addison Wesley, c2002. - xxiv, 307 p. : ill. ; 24 cm. - Addison-Wesley information technology series .
Includes bibliographical references (p. 281-286) and index.
0201730626 (pbk. : recycled, acidfree paper)
Customer relations--Management.
658.812 / DYC