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Marketing management : text and cases : Indian context /

Panda, tapan k.

Marketing management : text and cases : Indian context / Tapan K. Panda - 2nd ed. - New Delhi : Excel Books, 2008. - xvii, 757 pages ; 30 cm

Includes index.

ISBN: 8174465480

Subjects--Topical Terms:
Marketing--India.
Marketing.
India.

Dewey Class. No.: 658.8 / PAN.M

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Marketing management : text and cases : Indian context /

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