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A never-before world : tracking the evolution of consumer India /

Bijapurkar, Rama

A never-before world : tracking the evolution of consumer India / Rama Bijapurkar. - Gurugram : Penguin Books , 2014. - xiv, 360 pages ; 22 cm.

Includes bibliographical references and index.

ISBN: 9780143423522

Subjects--Topical Terms:
Consumer behavior--India.
consumer markets
consumption--India

Dewey Class. No.: 339.470954 / BIJ

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A never-before world : tracking the evolution of consumer India /

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