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Online Public Access Catalogue

Harvard Business Review

Creating business plans : gather your resources, describe the opportunity, get buy-in. / Harvard Business Review - Boston, Massachusetts : Harvard Business Review Press, 2014. - viii, 141 pages ; 18 cm. - 20 minute manager series .

Includes bibliographical references (page 135) and index.

Why write a business plan?
Describing the opportunity
Introducing your management team
Bringing your product to market
Projecting financial risk and reward
Attachments and milestones

A well-crafted business plan generates enthusiasm for your idea and boosts your odds of success - whether you're proposing a new initiative within your organization or starting an entirely new company. Creating Business Plans quickly walks you through the basics. You'll learn to: present your idea clearly; develop sound financial plans; project risks-and rewards; anticipate and address your audience's concerns

9781625272225


Business planning.

658.401 / HAR