Shapeholders : business success in the age of activism /
Kennedy, Mark, 1957-
Shapeholders : business success in the age of activism / Mark R. Kennedy. - New York : Columbia University Press, [2017] - xx, 281 pages ; 23 cm.
Includes bibliographical references and index.
Introduction -- Shapeholders -- Social activists -- Media -- Politicians -- Regulators -- Align with a purpose -- Anticipate -- Assess -- Avert -- Acquiesce -- Advance common interests -- Assemble to win -- Pope Francis, a CEO worth emulating.
9780231180566 (cloth : alk. paper)
Social responsibility of business.
Corporations--Public relations.
Corporations--Moral and ethical aspects.
Corporate governance.
658.408 / KEN
Shapeholders : business success in the age of activism / Mark R. Kennedy. - New York : Columbia University Press, [2017] - xx, 281 pages ; 23 cm.
Includes bibliographical references and index.
Introduction -- Shapeholders -- Social activists -- Media -- Politicians -- Regulators -- Align with a purpose -- Anticipate -- Assess -- Avert -- Acquiesce -- Advance common interests -- Assemble to win -- Pope Francis, a CEO worth emulating.
9780231180566 (cloth : alk. paper)
Social responsibility of business.
Corporations--Public relations.
Corporations--Moral and ethical aspects.
Corporate governance.
658.408 / KEN
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