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Services marketing : concepts, practices & cases from Indian environment /

Shajahan, S.

Services marketing : concepts, practices & cases from Indian environment / S. Shajahan - 2nd Rev. & Enl. ed. - New Delhi ; Himalaya Publishing House, 2021. - viii, 358 pages ; 25 cm.

ISBN: 9789350970683

Subjects--Topical Terms:
Services --Marketing

Dewey Class. No.: 658.8 / SHA

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Services marketing : concepts, practices & cases from Indian environment /

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