No shortcuts : rare insights from 15 successful start-up founders /
Tripathi, Nistha,
No shortcuts : rare insights from 15 successful start-up founders / Nistha Tripathi. - New Delhi, India : Sage Publications Inc, ©2018 - xxiv, 279 pages ; 22 cm.
Foreword / by Rehan Yar Khan --
Introduction --
Ideation, validation and pivoting --
Girish Mathrubootham : freshworks --
Nithin Kamath : zerodha --
Paras chopra : visual website optimizer (wingify) --
Nikhil rasiwasia : fashiate --
Traction and virality --
Gaurav Munjal, Roman Saini and Hemesh Singh : unacademy --
Prasanna Sankar : likealittle --
Nandini and Ankit Maheshwari : instablogs --
Business model and fundraising --
Tarun Mehta: ather energy --
Amit Ranjan: slideshare --
Ankit Gupta: pulse --
Ankur Singla: akosha --
Sales and marketing --
Varun Aggarwal: aspiring minds --
Deepak Syal and Chakshu Kalra: greyb --
People, operations and customer service --
Jaydeep Barman: faasos --
Sameer Guglani: madhouse --
About the author.
9789352808274 (E pub 2.0) 9789352808281 (Web (PDF))
New business enterprises--Case studies.
Entrepreneurship--Case studies.
658.11 / TRI
No shortcuts : rare insights from 15 successful start-up founders / Nistha Tripathi. - New Delhi, India : Sage Publications Inc, ©2018 - xxiv, 279 pages ; 22 cm.
Foreword / by Rehan Yar Khan --
Introduction --
Ideation, validation and pivoting --
Girish Mathrubootham : freshworks --
Nithin Kamath : zerodha --
Paras chopra : visual website optimizer (wingify) --
Nikhil rasiwasia : fashiate --
Traction and virality --
Gaurav Munjal, Roman Saini and Hemesh Singh : unacademy --
Prasanna Sankar : likealittle --
Nandini and Ankit Maheshwari : instablogs --
Business model and fundraising --
Tarun Mehta: ather energy --
Amit Ranjan: slideshare --
Ankit Gupta: pulse --
Ankur Singla: akosha --
Sales and marketing --
Varun Aggarwal: aspiring minds --
Deepak Syal and Chakshu Kalra: greyb --
People, operations and customer service --
Jaydeep Barman: faasos --
Sameer Guglani: madhouse --
About the author.
9789352808274 (E pub 2.0) 9789352808281 (Web (PDF))
New business enterprises--Case studies.
Entrepreneurship--Case studies.
658.11 / TRI
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