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The Howard -Sheth theory of buyer behavior /

Sheth, Jagdish N

The Howard -Sheth theory of buyer behavior / Jagdish N Sheth - New Delhi : Wiley, 2020. - lxiii, 464 pages : 24 cm.

ISBN: 9788126555024

Subjects--Topical Terms:
Consumers.
Consummators.

Dewey Class. No.: 658.834 / SHE

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The Howard -Sheth theory of buyer behavior /

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