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Dayal, Sandeep

Right between the ears : how to use Brain Science to Build epic brands / Sandeep Dayal - New Delhi : Portfolio, 2021. - 258 pages : 20 cm.

ISBN: 9780670094929

Subjects--Topical Terms:
Psychology
Branding (Marketing)
Behavioural economics
Social anthropology

Dewey Class. No.: 658.827 / DAY

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