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Marketing research : An applied orientation /

Malhotra, Naresh K.

Marketing research : An applied orientation / Naresh K. Malhotra, Satyabhusan Dash. - 7th Rev. ed. - India : Pearson India Education Services, 2019 - Online resource

ISBN: 97893534336360

Subjects--Topical Terms:
Marketing research.
Marketing.

Dewey Class. No.: 658.83 / MAL

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