Driving digital strategy : a guide to reimagining your business /
Gupta, Sunil, 1958-
Driving digital strategy : a guide to reimagining your business / Sunil Gupta. - Boston HBR Press 2018 - viii, 267 pages ; 25 cm
Includes bibliographical references and index.
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.
9781633692688
Business planning.
Strategic planning.
Technological innovations.
658.4012 / GUP
Driving digital strategy : a guide to reimagining your business / Sunil Gupta. - Boston HBR Press 2018 - viii, 267 pages ; 25 cm
Includes bibliographical references and index.
Introduction: Framework for reinventing your business -- Part One. Re-imagine your business: Business scope -- Business model -- Platforms and ecosystems -- Part Two. Re-evaluate your value chain: Rethinking R&D and innovation -- Operational excellence -- Omnichannel strategy -- Part Three. Re-connect with customers: Acquiring customers -- Engaging consumers -- Measuring and optimizing marketing spend -- Part Four. Re-build your organization: Managing digital transition -- Designing an organization for innovation -- Skills, capability, and talent management.
9781633692688
Business planning.
Strategic planning.
Technological innovations.
658.4012 / GUP
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