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Services marketing: text and cases/

Jauhari, Vinnie

Services marketing: text and cases/ Vinnie Jauhari, Kirti Dutta - 2nd ed. - New Delhi OUP 2018 - xx,578p.

Includes references and index

ISBN: 019945616X

Subjects--Topical Terms:
Marketing

Dewey Class. No.: 658.8 / JAU

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Services marketing: text and cases/

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