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Christensen, Clayton M.,

Competing against luck : the story of innovation and customer choice / Clayton M. Christensen, Taddy Hall, Karen Dillon, and David S. Duncan. - First edition. - New York : Harper business , 2016. - xix, 262 pages ;

Includes bibliographical references and index.

Section I: An introduction to jobs theory -- Chapter 1: The milk shake dilemma -- Chapter 2: Progress, not products -- Chapter 3: Jobs in the wild -- Section 2: The hard work--and payoff--of applying jobs theory -- Chapter 4: Job hunting -- Chapter 5: How to hear what your customers don't say -- Chapter 6: Building your résumé -- Section 3: The jobs to be done organization -- Chapter 7: Integrating around a job -- Chapter 8: Keeping your eye on the job -- Chapter 9: The jobs-focused organization -- Chapter 10: Final observations about the theory of jobs.

Presents guidelines to help companies develop products and services customers will buy for premium prices, outlining a revolutionary approach based on a theory that companies are actually "hired" by their customers to perform specific jobs.

ISBN: 9780062435613

Subjects--Topical Terms:
Creative ability in business.
Customer services.
Success in business.
BUSINESS & ECONOMICS--Research & Development.
BUSINESS & ECONOMICS--Consumer Behavior.
BUSINESS & ECONOMICS--Industries--Service.
Creative ability in business.
Customer services.
Success in business.

Dewey Class. No.: 658.4 / CHR