McCarthy, Daniel J.
Business Policy and Strategy : concepts and readings / Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. - 4th ed. - Homewood, Ill. : Irwin, 1987. - xii, 528 p. : ill. ; 23 cm. - Irwin series in management and the behavioral sciences .
Includes bibliographies.
0256036322 (pbk.)
Strategic planning.
658.4 / MCC
Business Policy and Strategy : concepts and readings / Daniel J. McCarthy, Robert J. Minichiello, Joseph R. Curran. - 4th ed. - Homewood, Ill. : Irwin, 1987. - xii, 528 p. : ill. ; 23 cm. - Irwin series in management and the behavioral sciences .
Includes bibliographies.
0256036322 (pbk.)
Strategic planning.
658.4 / MCC