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Marketing: a managerial introduction /

Gandhi, J. C.

Marketing: a managerial introduction / J. C. Gandhi - New Delhi Tata McGraw-Hill Publishing Co.Ltd. 1989 - xiv,496p ill; 24cm

Includes Bibliographical references and index

Subjects--Topical Terms:
Marketing--Management

Dewey Class. No.: 658.8 / GAN

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Marketing: a managerial introduction /

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